I’ve been reading this book, Marketing to Women, and I discovered something a bit ironic. When I write my hypnosis scripts, I’m very conscious of the fact that I’m writing erotica for women. So I make a point to write about emotional connections as well as physical pleasures. But when I write product description pages and marketing material. I haven’t put in the same effort to talk about emotional connections.
It’s almost as if my marketing is written for guys, even though the recordings are written for women. It might be because a while back, I noticed a lot of husbands buying my recordings for their wives. Or it might just be that I haven’t had the same practice writing marketing material for women. Not sure. But either way, I felt it important to write a new article, which talks about the same emotional connections that the recordings work to build.